DRIP Marketing

DRIP Campaigns

Automating your businesses prospect and customer communications

A DRIP campaign should be one of the core tools in any company’s tool box when it comes to marketing. Put simply, DRIP campaigns are automated sets of emails that are sent based on specific actions or time intervals. We like to break their purpose up into two different categories:

Lead Acquisition

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If someone is currently in the market for buying a car, getting a ton of information in front of them about cars ASAP is generally an effective marketing strategy, whereas trying to do the same thing to someone who just bought a car last week is just a waste of money.

Taking a step deeper into consumer buying behavior, we also see that a core aspect of the buying process is that people buy in stages. You don’t suddenly come to the realization that you're going to go out and buy a car tomorrow. Instead, you approach the process through a series of steps that culminate with you stepping into a dealership and purchasing a car. Lead acquisition DRIP marketing attempts to capture the attention of those customers that just came to the realization that they might want to buy a product, and attempts to nurture them through those stages in order to influence their buying decision.

Customer Retention and Growth

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DRIP campaigns that fall under this category are typically things like sending out a set of new customer on-boarding emails or anniversary and new announcement emails at scheduled intervals. Touching your customers is the key to retaining your customers and DRIP marketing is and should be a core part of your strategy for ensuring that your current customers are receiving an adequate amount of touches from your company.

We have helped countless companies implement and improve their DRIP campaign processes. WE can handle everything from content, to logic, to graphic design components.

WHY US

Just use our amazing selection of settings to customize template for your needs really quick

NO CODING

Email campaigns so easy to create, your sales reps could do it.

EASY TO SETUP

We are experts at most automation platforms.

MOBILE RESPONSIVE

Emails that look great whether they are viewed on a computer, phone, or tablet.

LIVE SUPPORT

We train your key stakeholders so your solutions work even after we leave.

WHAT PEOPLE SAYS ABOUT US

  • We are a small company with 2 offices and less than 15 total staff members. Aragon Marketing Solutions was able to give us everything we needed with our Salesforce implementation

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  • We have used Aragon Marketing Solutions for all of our CRM based needs for the last 3 years and the transformation to our business has been beyond amazing. During this

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